Helmed by the husband and wife team of Kong Wai Keong and Villie For, we are as boutique as it can be. We craft (pun intended) rock-solid PR work from an office with a view to die for — the stunning Bukit Tabur, the longest quartz ridge in the world!
At PRKraft, we bring a winning formula to the table, one that really sets us apart from the rest.
With a track record that spans nearly two decades, we have the ability to take on an assignment and just run with it. No mess, no stress.
A Mass Communications graduate, Kong began his career with Leo Burnett and was last with PR giant Burson-Marsteller before venturing out on his own. His vast experience, extensive media contacts and deep industry knowledge are invaluable in addressing any perception or communications issue.
Villie was previously Group Product Manager with pharmaceutical company Smithkline Beecham (now Glaxo Smithkline). A law graduate from University of Essex in the United Kingdom, her marketing experience and problem-solving skills add a new dimension to any communications plan.
"With our personalised hands-on approach, we offer invaluable stability and a reassuring constant in an industry where high staff turnover is the norm."
We take great pride in delivering quality work that often exceed KPIs. But we always remember to have a little bit of fun along the way!
We started with a single client, a home-grown IT company called DagangNet, to whom we are forever grateful for trusting us with their business.
Since then, we have been blessed with an enviable fan club, comprising some of the biggest names across industries.
Today, PRKraft services a carefully-curated fan club that includes Shell Lubricants on retainer and Jaguar Land Rover, SISMA Auto, Isuzu Malaysia and Coleman Brands on project basis.
Since 2011, we have been the preferred consultancy for Shell Lubricants Malaysia. That’s eight years! We manage the media relations for their three lubricant brands -- Shell Helix for cars, Shell Advance for motorcycles and Shell Rimula for heavy commercial vehicles.
"Shell Helix had teamed up with popular traffic and navigation app Waze (Malaysia is one of the top five Waze-using countries in the world!) to launch the first-in-Asia accident-prone spots alert to make the roads a bit safer for drivers in the 2017 Ramadan and Aidilfitri season! It also collaborated with Lazada to make its range of engine oils available for purchase online."
"No wonder Shell Helix is the top motor oil brand in Malaysia. It offers a complete range of premium lubricants for cars, including the unique Shell Helix HX 7 High Mileage for cars with more than 100,000 km on the clock!"
At PRKraft, one of our unique selling propositions is the opportunity for cross collaboration as there is plenty of synergy among members of our carefully curated fan club. We are always on the look out for 'win-win' marketing and promotion opportunities for all.
In the past, we managed to secure sponsorship of Crocs shoes and Altec Lansing speakers for Land Rover’s The Coterie Club members.
In 2016, we had the pleasure of working with Coleman Malaysia. The trusted outdoor recreation expert since 1901, this iconic American lifestyle brand nicely complemented some of the automotive brands that we work with at that time, such as Isuzu Malaysia!
As they both target the same outdoor-loving Malaysian customers, we brought them together for some nice cross marketing initiatives!
Coleman Malaysia was the main sponsor of the inaugural Isuzu mu-X 1st Anniversary Fishing Fest (an event that was conceptualised by PRKraft!). Aside from providing generous prizes and door gifts, its amazing set-up at the venue provided guests with a first-hand experience of the great outdoors, Coleman-style.
In return, Isuzu Malaysia offered Coleman invaluable branding opportunities on its vehicles that took part in the 2016 Borneo Safari.
Jaguar Land Rover Malaysia engages us to manage the external communications for their Land Rover and Jaguar marques on an ad hoc basis. We have been working with Land Rover since 2004 and welcomed Jaguar on board in 2014. What a privilege!
With the Land Rover brand, the love has been mutual. We have been driving one for more than 10 years while a relatively newer one joined the family later!
We are very proud of our fan club alumni.
We have fond memories and great satisfaction of working with many of them.
To each and every one, we thank you for the privilege.
Some of the more recent ones:
MBM Resources Berhad — From 2011 to 2016, we were tasked with managing their post-AGM press conference.
Hino Manufacturing Malaysia Sdn Bhd — From the groundbreaking ceremony in July 2013 to the line-off ceremony of its first truck in April 2014 and lastly, the official opening of its manufacturing plant in Sendayan in August 2014.
We are also thankful to have had the opportunity to help build brands from scratch into some of the most recognisable ones today. Two that come to mind are the iconic love-em-or-hate-em footwear brand Crocs and home-grown Shanghainese cuisine specialist Dragon-i and its Hong Kong cuisine sister brand, Canton-i.
Crocs was a vibrant and colourful footwear brand unlike any other. And we were given the liberty to just run with it for six fun-filled years!
Working with the Dragon-i Group of companies was a delicious treat. We were glad to have helped make its Dragon-i and Canton-i brands synonymous with authentic Shanghainese and Hong Kong cuisine in Malaysia.
So, if you are ready to make the right headlines, drop us an email at email@example.com or give us a call at +603-41061013 or +6012-3196160.
(We must apologise for not having a receptionist since Ginger passed on in 2012. RIP, Ginger! We miss you still!)