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Altec Lansing


Despite its great heritage in developing groundbreaking audio products over the past 80 years, Altec Lansing was unfortunately known mainly for its low value PC speakers in most markets.


We helped the American brand position itself as a digital audio specialist with a wide range of premium quality products that are tremendous value for money.


Aside from regular product-focused press releases, we ensured consistent exposure by engaging in joint promotions with carefully selected publications that enabled Altec Lansing to reach out to its target market in a very cost-effective manner.


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