We helped built the Crocs brand of innovative footwear in Malaysia from zero base in 2006 through a combination of just strong and consistent editorial coverage and joint promotions with selected publications.
In the early days, it was a massive challenge for us to promote a weird-looking 'plastic' shoe with holes that you either love or hate. But it proved to be one of the most fun accounts we have ever had the privilege to work on!
Today, Crocs is one of the most recognisable and popular footwear brands in Malaysia and a firm favourite with the lifestyle and fashion media who give it consistent coverage. We know because they turn up in full force at almost every Crocs event. Thanks a bunch, guys!
Please click on the link below to view the video.